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“The commercial was produced by Wieden and Kennedy UK, and features a collection of car parts all coming together to seamlessly trigger dozens of events to promote the reliability of Honda's 2003 Accord.” (Jake Easton R A DK NEWS, January 31, 2003)

 

It is a real-time creation:

• It took seven painstaking months to prepare, and 606 video takes.
• Actual filming was performed over four, near sleepless, days in a Paris studio.
• There were no animated tricks used in its production.
• Every complex event took place in a single, uninterrupted two-minute sequence.